Are your meals fresh or frozen?Updated 7 days ago

Tasteville meals are delivered frozen — and that’s by design. Freezing is one of the most powerful tools we use to reduce waste and protect freshness at every stage: from production and storage, to transport, retail, and your home. By freezing our meals at their peak, we lock in nutrients, flavour, and texture without needing preservatives or additives. It also helps us minimise food waste, extend shelf life naturally, and ensure every meal tastes just as good when you're ready to eat it — not just when we’re ready to sell it.

Unlike chilled meals that are often marketed as "fresh", frozen meals dramatically reduce spoilage and wastage. Chilled ready meals must move fast through the supply chain, are more prone to unpredictable shelf life, and often contribute to higher food waste at every level — especially in retail fridges and home fridges. Our frozen model is not only smarter and more sustainable, it’s also more honest about what freshness truly means.